I’ve done a bit of trimming of my Twitter follow list. Gone are a number of my fellow independent authors.
Now, it’s not that I don’t want to support my fellow writers or anything. Far from it. It’s that it’s kind of hard to support people who make that support so exasperating.
Many authors understand that Twitter is a useful vehicle for interacting with readers, so they use it. I get that.
Here’s the problem, though. Twitter is not just for pushing your books.
Every unfollow I’ve had in the last few days has been from authors whose only tweets have either been to push their own books or to retweet another author pushing their books. That’s it.
Frankly, it’s exhausting.
Yes, people who follow you want to know when your new books are coming out. They really do. But do you think that’s all they want?
Now couple it with writers who follow other writers in hopes they’ll be followed in turn, and what happens? You get authors marketing to other authors. Where have we seen that before? Oh, yeah.
Look, if you want to use Twitter, I highly recommend you at least use Twitter for something else. Talk about other media in your genre, like video games, movies, or television. For that matter, talk about anything else. Anything at all.
There’s one writer I follow who doesn’t talk much about his personal life or his interests, but what he does do is talk about his writing in a different way. For example, he’ll tweet that he’s starting to write for the day, or that he stopped writing and looked outside and saw a bird or some such stuff.
The point is, he’s still connecting with readers without spamming the crap out of them. I’ve continued to follow him because he’s doing something for my Twitter feed other than pushing his book.
So, really, do something. Anything. I don’t care what it is, just provide something other than your books for your readers. Actually engage with people, for crying out loud.
Anything is better than watching Twitter and wishing people would shut up about their books.